Entertainment giant Goldenvoice has been bringing live music to the eyes and ears of people around the globe since its’ inception in 1981. Under the guiding hand of parent company AEG, Goldenvoice has given visibility to artists from all corners of the spectrum, often behind major festival properties like Coachella. Now, the festival organizers are using their brand to elevate Black Lives Matter messaging in a new campaign.
Inspired by the Black Lives Matter movement, Goldenvoice brought on a spectacular fellowship of the company’s black minds to embody Goldenvoice BLACK. As a part of this fellowship, Goldenvoice BLACK has handpicked four emerging artists to create Coachella merchandise that is reflective of the black experience. Goldenvoice celebrated the announcement on Coachella’s social media channels, stating,
“We understand that this work extends beyond current circumstances, and are committed to continual and consistent support of the black community.”
The new run of Coachella merchandise features a crop of up-and-coming California-based creators, and proceeds from the new drops will head to the charities of each artists’ choosing. See the collections in full at the link below.
Featured image: Nicholas Mayfield
