With over a decade worth of production experience under his belt, 3LAU sets out to embark on a lucrative and disruptive endeavor within the music industry. Recently unveiling his newest company Royal—an NFT-based platform where artists are able to combine monetary efforts directly with fans for the first time—3LAU has now released the first fan-owned song in history, “Worst Case.”
Following the astronomic success of his pioneering NFT album Ultraviolet, 3LAU has seen first-hand what the world of blockchain can do for the industry, and sought out to capitalize on it. Royal empowers fans to purchase tokens that hold ownership of a track’s royalties, offering 50% to the artist and 50% to their fans. For his latest track, the platform offers 50% of the song to the top 333 members who win early access to own forever.
Tapping star vocalist CXLOE, “Worst Case” offers an uptempo groove with lyrics that juxtapose the track’s uplifting melodic atmosphere. With fine-tuned production, 3LAU has given listeners both a world-class offering and glimpse into the digital future.
Stream “Worst Case” below and stay tuned for the upcoming Royal drop here.
Featured image: 3LAU/Instagram