Developed within the confines of a college dorm at the University of Colorado Boulder, YOUR media has dispatched “Batch #1” of its official clothing line. Both sleek and purposeful, the novel brand eschews the conventions of mainstream media by highlighting the merited yet oft overlooked wonders of underground art and music. In their launch statement, founders Sean DeFaria and Liam Cavanaugh explained,
“We didn’t just want to settle as a clothing company. We wanted to create a platform where we could post and promote clothes and products that we make, as well as shoot content and tell stories of upcoming underground music and street artists who inspired us. The whole idea behind this name came from the idea that you can literally start a profession based around being who YOU ARE® (YOU R), or whoever you want to become.”
Inspired by streetwear artists Joy Divizn, Luke Wav, Father Steve, and Austin Babbitt, YOUR media is presently spreading like wildfire across American college campuses. “Batch 1” of the company’s merchandise arrived on June 10, and Dancing Astronaut readers can enjoy an exclusive discount code: “dancingastro.”
DeFaria and Cavanaugh are currently welcoming submissions from music producers and artists who may be interested in appearing in YOUR’s forthcoming artist series. All related inquiries can be directed to [email protected] In the meantime, audiences can keep up with YOUR on Instagram and check out “Batch 1” on the official website.
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Featured image: YOUR media