First Look: Nike Air Jordan 4 “What The”
Maybe it was Tinker Hatfield’s innovative design, as per usual, or maybe “The Shot” itself made the silhouette iconic. Either way you look at it though, the Air Jordan 4 holds a very special place in MJ’s iconic signature sneaker series. As we celebrate the shoe’s 30th anniversary this year, Jordan Brand is making sure to ring in the moment with a special edition “What The”-themed colorway arriving for fall.
For those unfamiliar with how “What The” designs are constructed, this iteration of the AJ4 incorporates a mixture of past colorways in a mashup-style design. Similar to the Air Jordan 1 before it, the shoe incorporates panels and portions from the first official colorways, in this case the initial four released in 1989: “Fire Red,” “White Cement,” “Military Blue” and the OG “Black Cement.” The mismatched pattern seen across is eye-grabbing to say the least, and it ultimately pays tribute to the entire run of original colorways all at once. With that particular Game 5 moment when the 4s debuted on MJ’s feet forever being etched in the minds of many sports fans — Jordan jumping over Craig Ehlo to eliminate the Cavs in round 1 of the ’89 Playoffs was just.. *Italian Chef Kiss* — this shoe will definitely hit big amongst collectors and casual sneakerheads alike.
The Air Jordan 4 “What The” colorway arrives at Nike and select retailers starting November 23, with an expected retail price set at $200 USD. Take an early look below:
Images: HanZuYing (@hanzuying)