On September 20, Spotify made a shock announcement that can now enable indie artists to bypass music distributors corresponding to CD Baby, TuneCore, and Stem to add their songs on to the platform.

The new add characteristic will probably be obtainable the Spotify For Artists part of the web site the place 200,000 artists are at present on.

While the brand new direct add characteristic remains to be in Beta mode and solely obtainable to sure customers proper now, this will trigger a much bigger ripple within the music business than anticipated.

Spotify's Competition

While some music distributors are inclined to cost $20 for the entire 12 months and don't take a royalty, Spotify is right in pondering that many artists might in actual fact add their music on to Spotify and never fear in regards to the different streaming platforms. As Apple Music touts 40 million songs on its platform and Spotify has only a mere 30 million, the brand new characteristic might drastically improve the quantity of songs on Spotify as an entire. Let alone the dramatic influence this transfer might have on SoundCloud.

While Spotify continues their battle within the streaming music area, it will be fascinating to see what the long-term results are of this new transfer.

More on Spotify Direct Distribution with my podcast sequence, The Music Marketer.

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