On December 17, Brownies & Lemonade and IHEARTCOMIX will partner for LA Gives Back, a 24-hour global telethon, all proceeds from which will help the homeless. Broadcasting exclusively from Twitch, the benefit features a diverse roster of artists who will either appear or perform at the virtual event. Notably, A-Trak, Madeon, Mija, Manila Killa, and Party Favor are among the artists slated to perform.
From 2016 to 2019, LA Gives Back raised more than $200,000 for Los Angeles local charities such as the Downtown Women’s Center and My Friend’s Place. Now, the fundraiser is going national, adding SchoolHouse Connection to its list of philanthropic focuses.
For this iteration of LA Gives Back, Brownies & Lemonade and IHEARTCOMIX will also team up with Fandiem, a digital sweepstakes marketplace, to award exclusive experiences and prizes to fans. Participants can donate for a chance to win prizes such as an Ariana Grande mega merch pack, a case of ranch dressing signed by comedian Eric Andre, a limited edition Sofi Tukker x Solé bicycle, and more. Donate for a chance to win these items, among others, here, and tune in to LA Gives Back at 3:00 p.m. EST / 5:00 p.m. PST on December 17.
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