In celebration of 18 years of Groove Cruise, the floating festival is unveiling plans for its annual Cruisin’ For Kindness competition, a Groove Cruise staple that underscores up-and-coming talent—with a philanthropic focus. This year, the brand will raise funds for The Whet Foundation, a 501C3 nonprofit organization based in Florida that not only provides disaster relief but also creates opportunities and experiences for underprivileged children in South Florida, the Caribbean, and Mexico.
Groove Cruise will collect donations to The Whet Foundation across Cruisin’ For Kindness’ second phase. In the first phase, undiscovered DJs seeking to play a set at the event’s Day Life-hosted stage can submit an audio/video mix for consideration. The mix submission period runs from June 16 – August 15 of 2021; all mixes can be submitted here.
Selected participants will be invited to phase two, during which they will be given a set time for their respective entry mixes to be played live on Groove Cruise’s Twitch channel. As the mixes are streaming, contestants can live vote and donate to the Whet Foundation’s Labadee Destination Donation charity relief trip to score additional points (one dollar = one point). An artist panel will determine the winner and the runner up among the top three point scorers.
What does the grand prize winner walk away with? In addition to the honors, the victor earns a slot at Groove Cruise Orlando’s Day Life stage, stateroom accommodations for two complete with $600 of coverage in travel expenses, Day Life artist-fan activity with host Alyx Ander, a featured mix on Day Life’s weekly Sirius XM Chill episode, and an artist spotlight on Mix Session, Groove Cruise’ Cruisin For Kindness official media partner. Rounding it all out, the title-taking mix will also be featured on the Groove Cruise Radio Podcast.
Groove Cruise Orlando 2022 will host more than 96 hours of non-stop dance music proffered by 60-plus artists including Gorgon City, Jeffrey Sutorius, Mix Session Artist to Watch in 2021 John Summit, MitiS, Walker & Royce, Trivecta, Amidy, and many, many more. Groove Cruise will sail aboard Royal Caribbean’s Mariner of the Seas from Port Canaveral’s Space Coast to Labadee’s Private Paradise from January 20 – 24, 2022. Additional information and tickets are available here.
Featured image: Groove Cruise
