Hot off the heels of launching a new wine venture, pop crooner Post Malone is now co-owner of Envy Gaming, the Texas-based e-sports organization with namesake teams in Overwatch, Call of Duty, and Counter Strike. The partnership was announced by the singer on social media ahead of the Call of Duty league playoffs, a bracket which Envy Gaming ended up winning. Post Malone shared his thoughts in a press statement,
“I grew up in Texas and I’ve been gaming my whole life, so this just really felt right. I have always wanted to be a part of bringing gaming into the professional sports world so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”
Although Post Malone’s equity in the brand is ultimately disclosed, the move doesn’t come as the biggest shock given the musician’s enthusiasm when streaming on Twitch.
On the flip side, Envy Gaming CEO Adam Rymer hopes to not only keep Post in the loop for the organization’s decision making, but looks forward to exploring initiatives that might bring the two brands closer together over time. Partnership initiatives have yet to be determined, or at least publicly shared, but the endless possibilities leave fans excited for the idea of e-sports most entertaining partnership.
Welcome, @PostMalone! #TeamEnvy pic.twitter.com/DdaO2IltIH
— Envy (@Envy) August 28, 2020
Featured image: Vanity Fair
