Astro Arcade: Preview Kaivon’s next single in his very own Game Boy game, ‘Reborn’

Astro Arcade is where the intersection of esports, gaming, and music comes alive. Few things go better together than electronic music and this digital universe, so whether it is a game soundtrack by our favorite artists or a virtual in-game concert series, Astro Arcade is here to keep players and listeners alike informed as these worlds continue to collide.

Kaivon is the latest artist to join the creative marketing train for new music promotion, tapping into his passion for video games to promote a “secret unreleased song” via his new Game Boy video game, Reborn. Reborn will give those looking for their next gaming fix a new challenge and early access to Kaivon’s next single, previewed within the game.

Reborn can be purchased in Kaivon’s newly launched merchandise shop, where he is also selling a Kaivon baseball and basketball jersey. Over the years, electronic artists have tapped into a variety of non-traditional ways to market upcoming releases, with examples including Zedd‘s True Colors interactive listening scavenger hunt and Steve Aoki‘s Neon Future comic book series. Kaivon is the latest artist to take up a fresh approach when it comes to getting the word out about his forthcoming release.

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