As part of the staple vodka company’s “It’s In Our Spirit” campaign, Absolut is partnering with Beatport for an all-day New Year’s Eve livestream show. Broadcasting for 20 hours straight, Dance The Year Away will commence with Carl Cox delivering a techno-infused set from Melbourne, before traversing seamlessly through Shanghai, New Delhi, Berlin, London, Miami, and San Francisco time zones, and followed by a closing set once again from Cox via Melbourne.
Also included on the powerhouse lineup are DJ Ray Ray, representing the Shanghai time zone, TOKiMONSTA from San Francisco, and Jamie Jones from Miami, among others. This day-long musical journey through multiple major global cities is yet another creative digital event birthed from the struggles present in 2020.
Ed Hill, Vice President of Media Group at Beatport, spoke about the event stating,
“This has been a challenging year for everyone. But one silver lining has been how the dance community has rallied around live streams to keep the culture that we all love alive. Coming together with Absolut to host this incredible lineup performing from cities all over the world is the best way to send 2020 packing.”
The full lineup has yet to be released, meaning fans can expect even more talented acts to take the virtual stage in this exciting intercontinental celebration of the end of 2020.
Learn more and visit the event page here.
