If there is one thing Black Twitter will do, it will hold individuals accountable.
On Thursday, April 8, Diddy published an open letter to call out white corporations for their exploitation of Black creatives. In the letter, he urges them to “pay us” our worth.
In particular, he uses General Motors (GM) as an example for their refusal to invest in Black-owned media companies, despite yearly earnings of billions spearheaded by Black creatives.
We’re done letting corporations manipulate our culture into believing incremental progress is acceptable action. IF YOU LOVE US, PAY US. Here’s my letter to corporate America.https://t.co/zm0zNtaX7p
“We demand that Corporate America reinvest an equitable percentage of what you take from our community back into our community,” said Puff.
He continues by stating that the earnings that Black creative have received for their work does not equate to the magnifying impact.
“If you love us, pay us! Not a token investment. Not a charity check or donation.”
After catching wind of Diddy’s letter, many took to Twitter to react. The responses were filled with discord. Love & Hip-Hop’s Jessie Woo, and Chicago rapper, NoName and more voiced their opinions.
“I was recently approached to host a show for Revolt and it came without pay,” explained Jessie Woo.
Diddy, it starts with us. I was recently approached to host a show for Revolt and it came without pay. We cannot keep knocking white folks for their disrespect towards minority creators while doing the same thing to each other. I encourage you to be the change we need❤️ https://t.co/Ms1Ekwlg5a
On the other hand, NoName was extremely vocal about the initiative to “abolish the black capitalist industrial complex.”
“Diddy is shaming white corporations for a capitalist business model he almost completely replicated.”
diddy… about a 150 million away from being a BILLIONAIRE diddy is shaming white corporations for a capitalist business model he almost completely replicated 🧐 abolish the black capitalist industrial complex 🙏🏾 https://t.co/xbpPtDnJA9
Danity Kane’s Aubrey O’Day included her input as well after seeing Diddy’s tweet. O’Day was signed to Bad Boy until the quintet disbanded in 2009.
those living in glass houses.. pay your artists first 🙄 https://t.co/d6wybFMTph
Peep more reactions below.
Diddy writing an open letter to corporate America about not paying black artists pic.twitter.com/WcUAqmI1j9
the entire 90s Bad Boy records roster reading this right now like pic.twitter.com/31vYGkHVxd
There’s too many stories about artists having to eat cat food for survival under Diddy’s umbrella for him to be writing an open letter to corporate America. Just make a new flavor of Ciroc and go!
Diddy ranting about corporate companies stealing money while sitting his artists unpaid royalties pic.twitter.com/YuhSng2csw
Kelly Price admitting that she didn’t sign a deal with Diddy because she knew he’d take all of her publishing is still sending me!
