The second half of the NBA’s season will launch with the 15th annual Noches Éne•Bé•A (eh-nay-bay-ah) Latin Night going throughout the month of March. The celebration commemorates NBA fans and players across Latin American and the U.S. Hispanic communities and includes warmup shirts and merchandise, as well as team community activities at select games.
Key nationally televised games in the Noches Éne•Bé•A Promotion include the Golden State Warriors and Los Angeles Clippers on March 11, Los Angeles Clippers and Dallas Mavericks on March 17, and Los Angeles Lakers and New Orleans Pelicans on March 23.
During the month the Atlanta Hawks will host in-arena festivities at State Farm Arena to showcase the rich Hispanic culture and heritage in Atlanta throughout the evening of March 14. The Denver Nuggets will celebrate the team’s Hispanics fanbase during five key Noches Éne Bé A Pepsi Center home games on March 13, 15, 17, 19, and 21 and launching new social content recognizing Argentinian point guard Facundo Campazzo’s roots, including a “Player Playlist” and “Western Union Player Profile.”
The Portland Trail Blazers will host the Viva Rip City Celebration of Latinx and Hispanic Heritage to be held on March 23 at Moda Center featuring a variety of broadcast, in-arena, and content elements. The Blazers will also be partnering with Latino Network for fundraisers via retail sales and an online auction.
The New York Knicks are celebrating Hispanic culture throughout the month, highlighted by in-arena festivities at Madison Square Garden on March 23 as the Knicks will engage fans in the arena and through unique digital content. The Knicks will spotlight essential workers in the Hispanic community as part of the team’s activations.
The celebrations will be supported by original content on the league’s English and Spanish-language social media channels. Visit NBAStore.com for a selection of Noches Éne•Bé•A merchandise.
