WWE announced Wednesday that part of the July 23 episode of SmackDown will some from the Rolling Loud music festival in Miami, Florida. The occasion marks the first ever collaboration between WWE and a major music festival.
The July 23 SmackDown will have a split-site broadcast, with some matches airing from Rolling Loud Miami and the rest occurring at Rocket Mortgage Fieldhouse in Cleveland.
“What Matt Zingler, Tariq Cherif and the entire Rolling Loud team have built is spectacular,” said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development. “We couldn’t think of a better partner to deliver such a unique WWE experience to fans during the July 23 edition of Friday Night SmackDown on FOX.”
“I grew up on Sweet Chin Music, mesmerized by the spectacle that Vince McMahon and co have built at WWE,” said Tariq Cherif, Co-Founder/Co-CEO of Rolling Loud. “The idea of weaving our two storylines into one world, one must see event, is electrifying.”
After a year and a half of no live fans being in attendance at its shows because of the COVID-19 pandemic, WWE is going back on the road this month. The first live SmackDown show, will be in Houston on July 16th.
Rolling Loud Miami takes place from July 23rd to 25th with A$AP Rocky, Travis Scott, and Post Malone serving as headliners. No word to what potential WWE matches will take place at the festival but expect top tier talent to be in Miami.